D2C · Brand & Conversion2025
Beyond the Homepage: Designing a Scalable Category Architecture for Omnichannel Commerce
Reimagining the front door of a D2C brand with 60L monthly visitors.
View live product →D2C · Brand & Conversion2025
30–40%Category Traffic Uplift · post redesign
30–40%Category Traffic Upliftpost redesign
3–4×User Engagementthrough brand redesign
60LMonthly Visitorsthesleepcompany.in
CompanyD2C sleep & comfort brand · 60L monthly visitors
|DurationAug 2025–Ongoing
|RoleProduct Designer I
|TeamSolo
Repositioned The Sleep Company's homepage by reimagining visual design language and information architecture, driving a 30–40% increase in category traffic and 3–4× uplift in user engagement.
06—Outcomes
Outcomes
30–40%Category Traffic Upliftpost redesign
3–4×User Engagementthrough brand redesign
60LMonthly Visitorsthesleepcompany.in