Product Designer · IIT Guwahati
I design products that
convert, retain, and compound.
3+ years building product experiences across commerce, D2C, and AI-first systems.
Increase in category traffic at The Sleep Company (60L monthly visitors)
Uplift in user engagement through brand redesign
Lead uplift after PLP UX redesign & A/B validation
Checkout conversion improvement at Shiprocket
Work
Selected Projects
Weekend Projects
How I Work
Design for
outcomes,
not outputs.
- 01
Size the opportunity first
The biggest design decision is which problem to solve. I start with data and business context before touching a canvas.
- 02
Define the one metric
I design the shortest path a user can take to move it, and validate the direction before investing in polish.
- 03
Ship in rounds, measure each
Real data decides, not opinion. Every experiment feeds back into the next design decision.
Open to the
right opportunity.
Looking for product design roles at the intersection of AI and human experience, where work actually ships.